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Nintendo’s new online service is called Nintendo Account

Friend codes are long gone.

Image Credit: Nintendo

It sounds like Nintendo is saving its creative juices for something other than naming its new online service.

Nintendo Account is what the company is calling its evolution of Nintendo Network, which it is building in partnership with Japanese mobile gaming publisher DeNA, according to executive remarks during an investor meeting. This should finally bring full online features to Nintendo hardware, and it will help keep people connected across devices as well — something the Japanese publisher has struggled with. It’s also one of the reasons why Nintendo is last in the console market, behind Microsoft’s Xbox One and Sony’s PlayStation 4. Nintendo is also introducing a My Nintendo loyalty system to replace the now-defunct Club Nintendo.

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This comes as Nintendo also announced its first smartphone game, Miiitomo — and that it was delayed to 2016. It also said it had unannounced games for the Wii U and 3DS this holiday season.

This is likely a crucial feature for Nintendo as it attempts to keep its traditional console-gaming business afloat as it builds mobile games for the first time ever. It’s likely also crucial for the new Nintendo NX hardware, which is a followup to the Wii U and 3DS, because oft-repeated rumors suggest that system will have both home and portable units.

The publisher said it will use Nintendo Account to enable people to login into their games on consoles, PC, smartphones, and tablets.

One of the features you can expect includes cloud saves. Like Xbox Live, PlayStation Network, and Steam, you can play a game on one device, and Nintendo will push that data out to all of your synced hardware through the cloud.