Blizzard Entertainment announced today that it raised over $12.7 million for the Breast Cancer Research Foundation from selling a special Pink Mercy skin for its hit online game, Overwatch.
The team-based shooter is available on PlayStation 4, Xbox One, and PC. According to Blizzard, this is the largest donation by a corporate sponsor in the history of the charity, which focuses on clinical and translational (turning the raw science into means to help people’s well being) research for breast cancer.
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The charity drive also included sales of a $30 Pink Mercy shirt.
Blizzard often sells in-game items in its titles like World of Warcraft and Heroes of the Storm for charity, but this was the first effort to take place in Overwatch.