Now the Santa Clara, Calif.-based company has created a system for both automatic payment on virtual goods transactions and safe and automatic delivery. In December it launched its own PlaySpan Marketplace as a kind of portal where gamers could engage in virtual goods transactions for 25 games. Here’s a video of how it works.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":103550,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"games,social,","session":"A"}']Today, PlaySpan is taking the Marketplace a step further inside the Gravity Interactive game, Ragnarok to provide automated in-game delivery of virtual items purchased from the PlaySpan Marketplace. In the game, players use their avatars, or virtual characters, to visit a special character who can deliver the purchased item.
PlaySpan is also introducing Ultimate Points for the Marketplace, allowing customers who don’t have access to cash or credit cards to engage in commerce. The players can earn points by completing surveys or accepting advertising offers. With this option, PlaySpan chief executive Karl Mehta says the company can reach many more players.
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