Now you can find a Pokémon on your evening stroll whether you’re in Atlanta or Zurich.
Pokémon Go launched today on the Apple App Store and Google Play worldwide. Go is a location-based augmented reality smartphone game that uses location tech to put monsters in your neighborhood (and elsewhere). It’s free-to-play with in-app transactions. This moves the series — which has shipped 275 million video games worldwide and is estimated to bring in $2.1 billion this year as one of the world’s largest brands — into the VR and AR market, which is expected to be its own $120 billion business by 2020, according to tech adviser Digi-Capital.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1997328,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"games,mobile,","session":"B"}']You’ll be able to find, capture, and battle Pokémon, as GamesBeat detailed last month during a look at its closed beta test. It layers the critters over the world thanks to your smartphone’s camera — you might find a Pikachu (the yellow cat-rat thing that’s the series mascot) sitting near a bush, or a Squirtle (the cute little turtle-like monster) standing near a pond.
The Pokémon Company and Niantic had a soft-launch for Go yesterday in Australia, New Zealand, and a few other regions.
AI Weekly
The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.
Included with VentureBeat Insider and VentureBeat VIP memberships.
Correction: The headline originally noted that Pokémon Go launched worldwide. It was the U.S. launch that happened today.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More