If you’re going to catch ’em all, you may as well do it with some style.
Nintendo has revealed a special New Nintendo 3DS XL decorated with the Pokémon from the upcoming Sun and Moon games, which you can see above. The special edition 3DS will release on October 28 and cost $200. This about a month before Sun and Moon’s November 18 release date, so the system won’t come with any games.
The Pokémon series has sold over 279 million copies worldwide, making it one of the most recognizable franchises in the world. The entire brand has earned $45 billion in revenue thanks to games, anime, cards, and merchandise. A special edition system themed after the upcoming release can boost sales for the 3DS, which originally released in 2011.
The Pokémon franchise has seen a rise in popularity thanks to the Pokémon Go phenomenon on mobile. The success of that app could bring new players to Sun and Moon, which can also increase 3DS sales. The 3DS was the best-selling console in July, partly thanks to Pokémon Go players bringing older entries in the series back up the charts.