Rovio releases the familiar-looking Angry Birds: Stella Pop

Pop goes the angry bird.

Mobile publisher Rovio released Angry Birds Stella Pop today for iOS devices. Pop is a new entry in the Angry Birds: Stella brand, a spinoff of the original Angry Birds franchise that is targeted toward female players.

Stella Pop is what Rovio calls a “bubble shooter,” but it’s really another tile-matching puzzle game. As you can see with the screenshot to the right, it looks an awful lot like the classic puzzle series Bust-a-Move.

“Stella’s crew and the rest of the Angry Birds have always appealed to a broad mix of gamers, and this latest quest invites fans of casual and challenging puzzles alike to enjoy the wild and quirky Angry Birds Stella in a new light,” Blanca Juti, chief brand officer at Rovio, said in a press release sent to GamesBeat.

The Angry Birds franchise is on a downward trend, so it could really use a new hit right now. Then Rovio can enjoy a bigger piece of a mobile industry that has grown to $30 billion, with revenues expected to exceed the console industry’s this year, according to market researcher Newzoo.