Price cuts are only for countries with good little boys and girls … and decent exchange rates.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":626253,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"games,","session":"A"}']Sony Worldwide Studios president Shuhei Yoshida revealed that the PlayStation Vita won’t receive a price cut in North America, according to Polygon. Yoshida cited the current exchange rate between the Japanese yen and U.S. dollar, which currently sits at 93.17 yen for every $1, as the reason Sony won’t drop the price on this continent.
Many gamers were expecting Sony to announce a $50 slash to the Vita’s price at its event yesterday, where the company introduced the PlayStation 4. Earlier in the week, Sony Computer Entertainment Japan lowered the price from 24,980 yen ($268) to 19,980 yen ($214).
A PlayStation Vita currently costs $249.99 in the U.S. A $50 cut would put the system at $199.99, which only earns Sony 18,633 yen.