Video game console launches are rare events, so companies like Sony try to make them into memorable spectacles. The PlayStation 4 launch in New York was orchestrated to be just that. The event will certainly go down as a once-in-a-lifetime event for Joey Chiu, a Brooklyn resident who was first in line to get a box from Sony game chief Andrew House on Thursday at midnight.

Here are our photos from Sony’s launch of the PlayStation 4. Sony put on quite a show at the Standard High Line Hotel in Manhattan. We hope you enjoy them.

Andrew House and Jack Tretton, Sony’s top game executives, make the first sale to Joey Chiu.
Amanda Mackay and Geoff Keighley of GTTV watch the first sale.
Geoff Keighley at the launch of the PlayStation 4 in NYC.
Ringing up the PS4 sales.
Jon Koller, vice president of marketing at Sony’s U.S. game unit, stands in front of a giant Breakout game.
Sony projected images of games across the Standard High Line Hotel
Ratchet projected on the Standard.
A bigger than life Knack character.
Sony showed off giant games in front of the Standard Hotel.
Joey Chiu of Brooklyn got the first PS 4.
Naughty Dog’s Evan Wells and Christophe Balestra talk about The Last of Us DLC
The treat for gamers was a sneak peak from Naughty Dog.
Andrew House, Sony’s worldwide game chief
Jack Tretton, head of Sony’s U.S. games division, signs the first box.
Bungie chief operating officer Pete Parsons said PS 4 owners will get to jump in the Destiny beta test first.
Hideo Kojima introduced more details of his next game on Geoff Keighley’s special.
Sony’s execs get ready for midnight.
Joey Chiu stands on stage with Andrew House and Jack Tretton to get the first PS4 ever sold.
At the launch, Son marcched around game characters.