This sponsored post is produced in association with Akamai Technologies. 

Join Akamai Technologies for this live webinar on Tuesday, September 29 at 11 a.m. Pacific, 2 p.m. Eastern. Register here for free.

With over 3 million app titles offered between the Apple App Store and Google Play, finding the blueprint for success in the gaming market is tougher than ever — especially for companies trying to transition into the lucrative, but heavily populated mobile game market.

This is why it’s so essential for newcomers and veterans in the gaming industry to recognize and understand the roadblocks preventing profitability for their companies and how to overcome them.

In this upcoming webinar, Nelson Rodriguez, senior marketing manager for Akamai Technologies, will share essential strategies for success for both small and large publishers alike. He’ll be revealing metrics derived from Akamai’s intelligent platform, along with developer and player feedback from the trenches, all of which shed real-world learnings on what it takes for success.

Of course, it all begins with user acquisition, starting with the day of release and continuing on for the years ahead. But even though cracking the install challenge is essential to eventual monetization, often game developers spend so much focus on developing the right product that important considerations to UA are overlooked or given short shrift.

How much emphasis should be placed on organic versus paid installs? Should you soft-launch in a test market? What’s the role of trial and how do you craft the perfect game demo to entice potential users to spend a few bucks on the full product? What’s the best approach for using ad networks and diversifying to keep cost-per-install down? And how do you know how much to spend?

Marketing combined with a razor-sharp UA strategy needs to be baked into every stage of game development — all without going over budget.  Discovering the trends that resonate with users and how to incorporate them into your product. And how to satisfy your most valued customers, while providing social media tools that let them share their enthusiasm (giving you more exposure online).

Rodriguez will elaborate on what companies can do to make their products visible in the marketplace and how to avoid mistakes that will cost them in the long run.

All to ensure your first step in the profitable game industry won’t be your last.

What you’ll learn: 

  • The roadblocks to acquiring new users profitably across devices
  • The never-ending challenge and high stakes of retaining players
  • The daily risk of data theft from cyber attacks that can drive high player churn

Don’t miss out. Register here for free.

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