Zynga makes Wizard of Oz join the match-3 parade

Just tap your heels together three times and say, “Match-3 is a sure thing, match-3 is a sure thing, match-3 is a sure thing.”

Zynga announced today that it has launched Wizard of Oz: Magic Match, a free-to-play, match-3 puzzler based on the classic film. Zynga has started to find success in the mobile space thanks to its slots offerings, including one based on Wizard of Oz. It makes sense that it would go back to that golden brick well for a different type of game. Wizard of Oz Slots is currently the #184 ranked game on the iOS app store, according to App Annie. The mobile industry was worth $34.8 billion in 2015, according to market research firm Newzoo. While match-3 games have flooded the market trying to capture Candy Crush Saga’s success, many still remain popular.

“The Wizard of Oz film has captured the hearts of fans across generations through an endearing story of friends working together to solve an imaginative puzzle,” said Mark Turmell, the senior creative director at Zynga, in a press release sent to GamesBeat.. “Wizard of Oz: Magic Match keeps the movie magic alive with exciting match-3 gameplay and fresh new features. Through Wizard of Oz: Magic Match, we’re excited to give fans a whole new way to interact with one of the most beloved films of all time.”

Wizard of Oz: Magic Match is available on iOS, Android, and Amazon devices.