The announcements show that partners are finding Zynga’s pitch compelling. If Zynga publishes their games, it can offer them great cross-promotion to its 246 monthly active users on Facebook and access to its social game publishing technology infrastructure.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":400769,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"cloud,games,social,","session":"D"}']Rob Dyer, head of the Zynga third-party platform, announced the news during a speech by Zynga chief operating officer John Schappert at the Game Developers Conference in San Francisco today. Zynga unveiled its new Zynga Platform and Zynga.com on March 1 as an effort to give users more ways to play and to bring more people into gaming.
During the talk, Dyer (pictured below) said, “We, as a community of developers, have a great opportunity to reach billions of people.”
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Dyer said the partners will be able to access Zynga’s distribution channels, social engagement, and analytics as well as its back-end servers in data centers — dubbed the zCloud.
Zynga previously announced that Mob Science, Row Sham Bow, and Sava Transmedia would publish their games through Zynga.
“We’re very excited to be working with a company of Zynga’s caliber,” said Jason Kingsley, CEO and creative director of Rebellion. “Our goal is to bring Rebellion games to a broader audience while learning from Zynga’s mastery of the social gaming space. Through the Zynga Platform, we’ll release our first-ever social game. We can’t wait to show players what we’ve been working on.”
Photo credit: Solo/Flickr
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