So you know when your customer sneezes. But going from just watching to “gesundheit!” is a whole new level of data mastery. Join top data-driven CMOs to learn how turn a raw data stream into an ocean of actionable insight in our latest VB Live event.
CMOs: Which analytics produce the most actionable insights?
Back in the good old days when marketers got to decide what their customers were thinking, you relied on push tactics to go ahead and deliver it to them in spades. But this is a brave new world where “real time analytics” means almost exactly that — a continuously updated snapshot of where your customer is, how they’re finding you, and what they’re doing.
In return, you can create a beautiful new relationship — establish a dance of dynamic, real-time communication, interaction and engagement between you and them. Make them feel understood and listened to, rather than profiled and pushed to.
The problem is that all this information actually creates uncertainty. You’re not in the dark anymore, but when the lights came up, you can find yourself wandering in a labyrinth of potential wrong turns, dead ends, and lucky you, you haven’t got a map.
And that’s because big data has nothing to do with the real big picture. 99.9 percent of that tidal wave of data is worthless — but within that tiny fraction of actionable information is a revolution for your marketing, your customer relationships, and your bottom line. It’s big insight paired with right message for the right customer at the right time. It’s a game-changer.
And the big job now is to stack your marketing hat on top of your data scientist hat and first figure out what you need to know, and then how to get it. To invest in the foundational elements of big data — everything from data-driven attribution measurement solutions and analytics to cross-channel allocation and alignment. To turn data into a 360-degree vision of performance across channels.
Because when you see exactly how individual channels, publishers, and creatives contribute to revenue, you not only have hard, actual ROI, you’re transforming marketing campaigns into a holistic business-wide strategy that directly impacts top-line growth.
To get started, join the data-driven CMOs in our latest VB Live event, where they’ll share the big data and deep insight that can help you turn your raw data into a company-wide vision for growth.
Don’t miss out!
In this VB Live event you’ll:
- Learn how to define the “truth” with metrics, and which version of the truth is meaningful to the business
- Deal with the unpredictable nature of real time data blips
- Frame business analytics into actionable solution-focused priorities for stakeholders
Speakers:
- Stewart Rogers, Director of Marketing Technology, VentureBeat
- Michael Healey, President, Yeoman Technology Group
Moderator:
- Wendy Schuchart, Analyst, VentureBeat
This VB Live event is sponsored by Tableau.