Mobile marketing is a delicate dance between you and your audience … but tripping on your own feet or stepping on theirs probably won’t get you invited back out on the floor for a repeat performance. It’s important to know the right steps to take — in dancing and in mobile marketing — that’ll keep everyone in rhythm and harmony. Pick up the beat from our upcoming VB Live event and get in tune with the mobile-marketing music!
If you throw enough mud at the wall, some of it will stick. That humorous proverb may encourage you to try out any idea wandering around your head, but in the world of mobile marketing, that line of thought is far more problematic than helpful. Quantity over quality won’t skyrocket your app to the top of the iOS chart; it’s just more noise for consumers to tune out. Understanding what works and doesn’t work in mobile marketing, however, will give you the results you want.
There’s more to conquering the social-media landscape than flooding people’s timelines with buzzwords and Flash videos. You need to understand your targeted audience in order to better engage with them. What type of content would appeal to the users who are most likely to check out my app? What time of day are they available to see and interact with my content? Asking these types of questions will help you develop a relationship with users — one that will hopefully develop them into longtime customers.
Perfecting the balancing act of smart mobile marketing isn’t easy. Users love personalized content aimed individually at them … but if you step over the boundaries, you risk alienating your audience rather than motivating them to try out your product. The same goes for finding the right frequency of push notifications to send. You want to alert your audience, not annoy them with endless text. Walking the tightrope between helpful and hurtful can be intimidating, but it can be done.
Signing up for this webinar will provide you with the best mobile marketing mix tape available. Everything you’ll need to know about implementing the right kind of marketing tactics in the most efficient and cost-effective way possible will be delivered by those experienced on the subject, such as Rivers Pearce, Director of Marketing at BoomTown. Don’t substitute quantity over quality. Learn what works and doesn’t work in mobile marketing today, so you don’t have to resort to throwing your apps against the wall to see what sticks.
Don’t miss out.
In this webinar, you’ll learn to:
- Create genuine inclusion to boost brand awareness and loyalty across channels
- Build multi-channel location-based services to build unique customer experiences
- Use smart mobile video to promote products and services
- Offer loyalty-based coupons and deals to craft artisanal experiences
- Utilize analytics to understand customer base
Speakers:
- Rivers Pearce, Director of Marketing, BoomTown
- Stewart Rogers, Director of Marketing Technology, VentureBeat
Moderator:
- Wendy Schuchart, Webinar Manager, VentureBeat