Above: Michael Roberts, head of messenger, Kik
We’re pleased to introduce Michael Roberts, head of messaging services at Kik, has joined us as one of our speakers at the sixth annual VentureBeat Mobile Summit on April 4-5.
The event focuses on strategies business leaders are using to drive significant mobile growth. Executives will discuss the best practices around acquiring, engaging, and nurturing users.
Many observers believe a chatbot revolution is about to unfold in messaging, where businesses will suddenly get a chance to interact with billions of users active on platforms like Telegram, Facebook Messenger, and WhatsApp.
Above: Jonathan Badeen, cofounder, Tinder
Eyes have turned to Facebook’s F8 meeting later in April, where the buzz is that Facebook is about to announce its plans there.
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Facebook has not commented on its chatbot plans, but there’s lots of evidence for why Facebook may move soon, and why other companies may force its hand. And there’s no player that better understands the trend than Roberts, who leads Kik’s chatbot strategy. That company has experimented with bots for at least the past year and a half, and so is arguably more experienced with chatbots — and the ways businesses can use them to interact with users on messaging — than any company, outside perhaps China’s WeChat.
Roberts will chair a Summit working group where execs will discuss where trends are headed.
Above: Jerry Hum, CEO, Touch of Modern
Other speakers at Mobile Summit include leading executives from Google, Pandora, GrubHub, Touch of Modern, Runtastic, Pocket Gems, and more. The event will take place at the scenic Cavallo Point Lodge in Sausalito, California.
Above: Barbara Martin Coppola, CMO, GrubHub
We invite only 180 executives to the Summit (you can apply to attend here). The Summit is designed to be an intimate experience where executives exchange strategies around some of the hottest trends in mobile traction. The goal is to make the Summit the best insider event, and an independent one free from influence from specific vendors or platform owners.
Leading vendors will be there, but we try to invite brands and other independent app owners to create the best mix possible.
Above: Ethan Smith, chief growth officer, Yummly
Working sessions go into depth on specific topic areas, and cocktail receptions make sure the networking juices flow.
Topics include the following:
- User acquisition
- Designing the user experience
- Messaging and video
- Mobile marketing automation
- Targeting your marketing
- How to build your mobile marketing team
- How to orient entire organization around mobile
- M-commerce and online-offline convergence
- Nurturing existing users
- Harnessing data for mobile engagement
- Mobile advertising attribution
- Predicting and measuring
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