Learn what agile marketing can offer your organization, whatever its size

In two weeks, some of the most prominent thinkers and practitioners in agile marketing will be meeting up in San Francisco to discuss how you can extend the principles of modern software development to your marketing efforts. At The Merchants Exchange Club on September 24, hear about the future of agile marketing and what practitioners need to know to adopt agile marketing within their teams – topped off with networking and drinks.

The Agile Marketing Roadshow is for anyone involved in the ideation, development, and execution of marketing campaigns. In-house creative teams, brand marketers, and agency professionals will all benefit from the real-world examples of how bringing agile into marketing and creative operations has helped companies succeed.

Let’s say you’re a small business. How can agile marketing benefit you? As Hiten Shah, cofounder of analytics shops Crazy Egg, KISSmetrics, and Quick Sprout, explained, “All marketing channels get saturated over time as more people jump on board. Getting in early on marketing channels and taking as much of the audience up as possible for yourself is key to long-term success.”

When you are a small company, the flexibility agile offers can let you come up with new ways to stay visible. “Consistent, regular touch points with people even before they are ready to use your product helps you stay top of mind. This agile thinking also helps you create a brand,” Shaw said.

But even large corporations can benefit from agile marketing. “Agile positions marketers to be the stewards of customer experience,” Roland Smart, VP of social and community marketing at enterprise software behemoth Oracle, said. At the event, Smart will share with other corporate marketers how to avoid common pitfalls implementing agile, how to tailor an agile method to your team, and how to integrate agile practices with your traditional practices.

Samir Patel, digital growth instructor at technology and business training school General Assembly, will help in-house marketers learn how to set up their department for agile success. He plans to address at the roadshow the top three paradigm shifts that makes agile mission-critical; three key elements of culture that need to change before investing in agile; and how to apply the scientific method to quickly locate profitable opportunities.

Patel will also be providing a step-by-step guide and templates you can use directly to begin the work of agile implementation.

Shawn Dickerson, director of solutions strategy at enterprise work management company Workfront, points out that agile marketing can assist any organization, whether for-profit or not. He uses as an example one of Wavefront’s customers, Northern Arizona University. After switching to agile, the university experienced, among other benefits:

• 20 percent cost savings
• 400 percent increase in productivity
• 95 percent sprint tasks completion rate
• 30 percent increase in client satisfaction rating

Besides moderating the panel discussions, Jim Ewel, principal at consultancy Agile Marketing, will offer concrete advice on how to implement agile in your organization, including what tools work best with the methodology and – importantly – what not to do. He’ll also answer the question: “What’s the biggest change coming to marketing, and how will agile marketing help you adapt?”

Bringing agile into your creative teams and marketing operations dramatically improves planning, strategy, creative development, customer sentiment, responsiveness to market conditions, and more. It even reduces team churn and burn-out. Find out how. RSVP for the Agile Marketing Roadshow today!