The fourth installment of our series of 30-minute webinars on mobile marketing puts a spotlight on the all-important revenue generation — anyone can put out an app, but the smart ones are those who can actually make a profit. Get the full benefit of our experts’ strategies and secrets for maximizing your monetization efforts.
Who can turn down anything that’s free? That’s the wonderful appeal of free-to-play games…they’re free! Any skeptical user browsing the Apple App store or Google Play Store will surely be more willing to download and play your niche game over one that’s carrying a price tag. Publicity shouldn’t be your main concern when it comes to free-to-play games; strategizing how to profit from them is where you need to focus.
As reported earlier this year, a mere 0.19 percent of all mobile game players contribute 48 percent of revenue to the games’ publishers. Further stats show that 64 percent of players who spend money in games only do so once a month, according to mobile marketing automation and engagement firm Swrve. If the numbers didn’t make it perfectly clear, publishers must fine tune their monetization strategy for nurturing high-quality users, while also increasing the value of their remaining casual players. It may sound like a cinch, but monetizing mobile users has become more complex by the day, and with that spike in difficulty comes raised expectations on how much an app should rake in over a period of time.
In a perfect world, a publisher would be able to customize an app strategy for each user. As promising as that idea may sound, implementing such a solution on a scalable size for monetization just isn’t possible. Of course, that leaves the question: What is?
Part Four of our six-part series on mobile users will address what publishers can do to strengthen their monetization strategies, ensuring they hit the right notes with consumers. Our panel of experts — including Eyal Grundstein, VP Growth and User Acquisition of the Game Show Network — will elaborate on the methods to use for improving monetization with users, such as creating a monetization strategy that’s scalable, constructing incentives to encourage low-spending users to further open their wallets, and how to attract more high-quality users.
Everybody loves free games, but knowing how to fully profit from them is better. Attend this webinar and learn how to raise your in-game revenue for your free-to-play games today.
Don’t miss out.
In this webinar, you’ll learn to:
- Customize your monetization strategy so that it’s scalable
- Unlock the revenue potential of lower spending users
- Attract higher-spend users
- Negotiate monetization strategies without alienating current users
Speaker
- Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
- Stewart Rogers, Director of Marketing Technology, VentureBeat
Moderator
- Rachael Brownell, VentureBeat