No one wants to support a marketing activity that’s losing their company money. But too often that’s the price of the mobile-first world. Join the mobile marketing mastermind at Staples for a free VB Live event to learn how to break away from legacy KPIs and develop meaningful metrics to drive business forward.
In this new world, what does it take to measure the kind of growth that matters the most, and harness the flood of new opportunities? It’s more than just investing in innovative technology that can peer over your users’ shoulders and dig through their digital footprint; it’s about shifting mindset, taking a step back, and uncovering, first, what matters.
The right KPIs vary wildly between companies, and even within company units. Breaking down exactly what matters to drive business for you means asking some basic questions that seem simplistic, but will fuel your entire marketing strategy.
What do you know about your target market? What do you know about how they relate to your brand — and what do you have to prove about that relationship? And what data is going to get you there, helping you tie your marketing spend to outcomes? No matter the metric, there’s probably a tool for that.
And once you’ve measured, tested, adjusted ad infinitum, you’ll level up to the realm of what’s possible — what data can you unlock, and how can it transform the way you think about your customer and how you reach them?
But still, there’s another layer — next is the insightful interpretation of that data where you’ll find your value.
Conversion rates increase, but revenue per user drops — does that mean low quality users? Can that revenue gap be plugged with email remarketing? Or is the reduction in RPU just a seasonal trend? This is the kind of insight you need to be on top of, with advanced data visualization systems and other analytical techniques.
Join Gwen Murray, mobile marketing lead at Staples, and Sheila Bhardwaj, director of account management at TUNE, for a webinar that dives deep into the mobile marketing KPIs you can’t miss and delivers insight into the clear, measurable goals you need to develop in a mobile-first world.
Don’t miss out!
By registering for this VB Live event you’ll:
- Learn the most widely used mobile marketing KPIs
- Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
- Know unique KPIs that can help demonstrate value even if not a mobile-first business
- Get action items for your new KPI data geared toward moving the needle for your business
- See how your app stacks up against key industry benchmarks.
Speakers:
- Gwen Murray, Mobile Marketing Lead, Staples
- Sheila Bhardwaj, Director of Account Management at TUNE
- Wendy Schuchart, Analyst, VentureBeat
This VB Live event is sponsored by TUNE.