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Yahoo holding N.Y. event to reveal ‘something special’

Yahoo holding N.Y. event to reveal ‘something special’

Yahoo is holding a New York event this Monday for a mystery announcement.

Marissa Mayer

Yahoo invited press today to a product event in New York saying only that it will “share something special” soon after reports that the company is going to buy blog platform Tumblr.

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It seems Yahoo has been very product-focused in the months since Marissa Mayer both took the chief executive corner office and demanded that critical employees not work from home. It has done a lot on the mobile front, releasing apps for the weather as well as Yahoo mail, which VentureBeat’s Jolie O’Dell called gorgeous.

The company also recently integrated Summly, a content summarizing technology, to its mobile homepage, providing a summary of a story to help people decide if they want to read it.

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In the past month Yahoo has also acquired a number a companies including GoPollGo and Milewise, a polling app and frequent flyer app respectively.

Yesterday, rumors broke out about what would be the biggest acquisition for Yahoo next — a $1 billion deal to buy Tumblr. We may hear more about this deal at the event, which is set for 5 p.m. Eastern on Monday.

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