Skip to main content [aditude-amp id="stickyleaderboard" targeting='{"env":"staging","page_type":"article","post_id":542048,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"media,mobile,","session":"B"}']

B&N Nook with GlowLight drops to $119 to challenge Kindle Paperwhite

Image Credit: VentureBeat

Barnes & Noble Nook Simple Touch

Barnes & Noble has dropped the price of its back-lit Nook e-reader to $119 from $139 at several retailers to prepare for Amazon’s upcoming Kindle Paperwhite, which also retails for $119.

[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":542048,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"media,mobile,","session":"B"}']

The Nook Simple Touch with “GlowLight” technology launched in April and received beaming praise from critics. But Amazon is poised to challenge Barnes & Noble with the Kindle Paperwhite, which looks like it will blow away previous Kindle e-readers with a higher resolution screen and adjustable lighting.

Nook’s Simple Touch with GlowLight is now available online and in Target and Walmart stores for $119.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

The $119 Kindle Paperwhite was originally supposed to ship to prospective customers on Oct. 1, but now anyone who wants to pre-order one will have to wait until the week of Oct. 22. Amazon claims “popular demand” has pushed back the date.

In the e-reading tug-of-war between Barnes & Noble and Amazon, B&N also recently announced the Nook HD and HD+ tablets. They will compete with Amazon’s Fire and Fire HD tablets.

Photo credit: Devindra Hardawar/VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More