DEMO: QPrize winner Enterproid is the mullet haircut for Android phones

Qualcomm QPrize winner Enterproid, which develops software that adds an additional profile to Android phones for business use, launched today at the DEMO Spring 2011 conference in Palm Desert, Calif.

Enterproid gives Android phone users what some might call a mullet, the controversial haircut that’s sometimes described as “business in the front, party in the back.” In Enterproid’s case, this takes the form of access to another phone profile for business use that’s wrapped in a separate layer of security. Users can swipe down the top of their phone, like when they are accessing active applications, and tap a button to switch to their other profile. They have to type in a password, and they then get access to a business profile for their phones that basically behaves like an actual Android phone.

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IT professionals can also remotely interact with phones running Enterproid’s Divide software. They can see which phones are accessing the enterprise database and running a business profile. IT professionals can also remotely wipe the business profiles off phones without wiping personal profiles.

The service comes with a dashboard that shows how each user is using their phones — both for business and for personal use. IT professionals can see how much data and how many voice minutes each user is consuming for their personal and business profiles. They can also track the phone via GPS, such as if an employee is travelling — and they aren’t supposed to be at Disney World. (Employees need to explicitly give permission for such tracking, though they may well be required to grant such permission by company policy.)

Individual users can also access their phones remotely. And if it’s lost, they can choose to wipe their entire phones or wipe just the business data on the phones.