Everything.me secures $25M because smart simply isn’t good enough

These days, being smart just isn’t enough, or at least not for phones. Everything.me has raised $25 million to bring mobile devices from “smart to dynamic.”

The HTML5 based platform responds to users’ activity by changing the apps on screen to accommodate their needs. According to a statement issued this morning, the technology bridges the gap between the web and mobile:

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“Rather than the static experience of today’s smartphone, a dynamic phone adapts its offering of apps on the fly, matching the content and services a user needs with the most relevant apps available – whether locally or from the cloud.”

This is the third round of funding for this product, which was first released as DoAT at TechCrunch Disupt in May 2011. The $25 million brings total investment to $35.5 million. This round was led by Telefonica Digital, and as well as SingTel Innov8, Mozilla and previous investors including Draper Fisher Jurvetson (DFJ), DFJTF, BRM Group and Horizons Ventures. Everything.me is based in Israel. Read the press release.