Like its iOS and desktop brethren, the Android app lets users stream Hulu’s huge catalog of television and movies on compatible devices. However, the service currently only supports a smattering of Android handsets.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":302534,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"media,mobile,","session":"C"}']Google’s Nexus One and Nexus S made the cut, along with HTC’s Inspire 4G, and Motorola’s Droid II, Droid X, and Atrix smartphones. In a blog post announcing the launch, Hulu says it expects to expand the service to other devices and will continue to make announcements throughout the year.
Though Hulu Plus is barely a year old, its debut on Android devices has been a hotly anticipated. Whereas iOS users have iTunes for their mobile television and movie needs, the Android marketplace has historically lacked a viable outlet. A likely catalyst for Hulu’s tardiness was the development hurdle necessary for creating a single app that works smoothly with a number of Android handsets. For today’s rollout it appears that Hulu took a page from Netflix’s playbook and started with the tentpole devices.
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Along with a hefty back catalog, today’s launch also brings the service’s awkward pricing back to the forefront. Though the app itself is free to download and comes with a week-long trial, Hulu Plus still awkwardly marries a subscription fee ($7.99/mo) with its ad-supported model. The jury is still out on whether the business model is a hit with users (Hulu dropped the price on the service from $9.99/mo. while it was still in beta), but with the explosive growth of the Android platform the revenue potential can’t be denied.
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