iCloud competitor Loom grabs $1.4M to store, manage media in the cloud

Media cloud startup Loom opened its service to the public today after a few months in private beta testing.

A Y Combinator grad, Loom seeks to steal some market share from Apple’s sometimes frustrating iCloud. The company offers a Mac app, an iOS app, and a web portal that enables users to store and manage their media libraries in the cloud. Android support is planned for down the line.

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The service received some major updates for its public launch, including an updated mobile interface optimized for iOS 7 and support for RAW image files.

Loom offers 5GB of storage for free, with additional storage available on a subscription basis. Three percent of Loom users purchase additional storage, but the company won’t disclose the size of its user base, according to TechCrunch.

Because Loom doesn’t require a constant internet connection — mobile files sync when a connection is reestablished — the company views the service as a replacement for the iPhone’s default photo album.

Loom just announced a $1.4 million funding round with participation from Google Ventures, Tencent, Great Oaks VC, Overbrook Entertainment, Damon Way (founder of DC shoes), and a few additional angel investors. The company currently has eight employees.