MobileBeat 2015 is fast approaching on July 13 and 14 in San Francisco. Once again, we’ll be hosting the Mobile Innovation Showcase as part of the event, to feature up to ten of the coolest products in the area of mobile growth.
We don’t care who builds the products, or the stage of the product: They can be from seed-stage startups with little more than an idea for a provocative product that will disrupt mobile. Or the products can be from more advanced private companies, or even massive public companies. The only requirement is that the product or idea will not have been previously disclosed anywhere.
The showcase gives companies a way to reach a highly influential audience — from leading brands and media to VC players and top solutions providers. Back in 2008, a little mobile ad company called Admob kicked off our showcase at MobileBeat, and went on to sell to Google for $750 million.
We can also proudly say that VB’s MobileBeat is the best and largest independent mobile event free from any proprietary agenda (for example, Google I/O or the Apple WWDC currently underway).
We are platform-neutral and curate only the best and brightest operating in mobile and bring them together all in one place. The event is also supported strongly by the exhaustive research VB Insight conducts into the mobile martech space — cutting edge research not found anywhere else.
Each of the ten companies selected will be given seven minutes to showcase its innovative X-factor to the MobileBeat audience. Those chosen will be selected by an expert panel based on their disruptive and differentiated technology. We also encourage you to think about the themes of the conference (below) — relevance to the topics and themes will be one of the selection criteria.
Submit here to be one of the ten MobileBeat Innovation Showcase companies. Submission deadline is June 16, 2015.
Themes of MobileBeat 2015
Messaging and video. What role do the new hot offerings — messaging platforms, and video advertising — play in driving growth? The rise of the messaging apps and powerful seamlessness of new video technology show once again that mobile-oriented design and UI can disrupt established ways of thinking in marketing. What does the emergence of new platforms like WhatsApp, Snapchat, Instagram and others mean for most companies seeking to drive growth. And … what’s the role of agencies?
Attribution and conversion. What’s working, and how are location and other contextual factors helping? A world of a thousand different combinations of mobile devices and channels threatens the dream of a direct link between marketing dollars spent and sales made. Marketers are finding strategies to mend that link through a mix of smart technology bets and strategies. How do you know what’s really working, and how can you tell which parts of your story, and what moments of your story are responsible for conversion? How and when do you exploit new technologies, like mobile marketing automation, analytics, personalization and predictive aps?
Storytelling. How to craft it properly for mobile? Smart businesses spend more time than ever articulating their narrative, and tailoring it to mobile. They need to tell those stories, simply and singularly, in the best way for each mobile channel. This is part of what some is increasingly referred to as “Mobile CX,” or mobile customer experience. Throw in content marketing for good measure. Increasingly, it means video. But sometimes it’s not. But they have to tell it at discrete “moments,” across a customer’s journey — across social, mobile, web, and email. Here’s how successful companies are doing it.
Mobile-first growth-hacking. Are you on the the bleeding edge of acquiring and engaging mobile users? Whether your company is in gaming, commerce, publishing or services, you’ll need the help of gurus who can help you grow fast with minimal resources, or at least with a positive ROI. We unearth Silicon Valley’s latest tricks at operating at the so-called “middle of the funnel.” How do you grow mobile users through massive install campaigns? What omnichannel strategies work with limited resources? How do you track ROI across vendors and campaigns? What parts of the marketing cloud do you really need?
Mcommerce and convergence. Is there still an online versus offline world? Some companies say they have tasted the beginnings of nirvana: finding the bridge between online and offline behaviors. For many, though, that bridge is “mobile,” which is showing a never ending growth in power as a primary commerce channel. Offline retailers are moving to new, modern stores that track and engage mobile customers with loyalty programs, with offers triggered by beacons, and other technologies. New payment solutions are hot too, but they have to play on mobile.
Finding your ”Halo” moments. How can you engage with customer at uplifting moments? Starbucks’ early jump into the app race gave it differentiation, but how long can it stay top of mind when the average consumer has 18 loyalty memberships? Consumers are likely to get more selective, and so they’re looking for “instant gratification” from their loyalty and other app experiences. App and other mobile publishers need to generate “halo moments,” or positive experiences that generate strong brand affiliation with customers, and thus better results over time.
Many thanks to our MobileBeat sponsors who help make this event possible:
Platinum Skyhook, Gigya
Corporate LiveRail, Groupon
Gold YeahMobi, Mobpartner, StubHub, Celtra, RewardStyle
Silver adtile, Glispa, Supersonic, Taptica, Alohar, IBM (Cloudant)
Event, Follow Analytics
