Netflix launches a new universal app for Windows 10 devices

Netflix has launched a new universal app for Windows 10, as the video-streaming giant becomes the latest in a line of companies to embrace Microsoft’s new operating system.

Rebuilt from the ground up, the new Netflix app replaces the existing version in the Windows Store and though they’re not hugely different at first glance, the new app does sport a refreshed interface and some new integrations. Moreover, what you’ll now find is a consistent experience across mobile and desktop, as the responsive design automatically optimizes to suit the form factor of the device it’s used on.

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The updates in the new Netflix app include vertical scrolling, which basically means users can now scroll down through categories, and then across horizontally through titles in each category. There is larger artwork for each title when you click to view more details. And it also now has built-in Cortana commands so users can open and search for content using their voice.

With Windows 10, Microsoft is seeking to unify the mobile and desktop experience by letting developers build apps that work across all Microsoft platforms, including phones, tablets, PCs, Xbox, and even the Internet of Things. Windows’ mobile market share may not be great, but if an app can work on the desktop too, this could encourage developers to build for Windows 10.

Other notable companies who’ve launched Windows 10 apps include Uber, Shazam, Twitter, Wall Street Journal, Pandora, and NPR.

For now, the universal app is only available for Windows 10 PCs and tablets, though it does say support will be added for Windows 10 mobile phones “in the near future.”