The company re-renders online publications into more reader-friendly versions that run on tablet computers like the iPad. The sites are optimized for the swipes and taps that dominate tablet usage instead of traditional pointing and clicking.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":330292,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"mobile,","session":"B"}']Publishers can plug content feeds like RSS, content management systems and Twitter into Pressly’s online web application. Pressly then builds the site on its end with either a custom or default template. Pressly can build a tablet-optimized website in around three days, Pressly co-founder Jeff Brenner said.
Pressly can also deliver different types of advertisements optimized for tablets, similar to how it renders online publications. The company expects to use a revenue-sharing model with advertisers, as well as sell full-screen tablet-optimized advertisements. But judges were skeptical that the service will be able to compete with other tablet reading applications like Flipboard.
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“I don’t think your product will make a difference in the field,” Facebook co-founder Dustin Moskovitz, a Flipboard investor, said on stage. “The problems you’re addressing are very fixable.”
Brenner pointed to the company’s reliance on HTML5 — a successor to Flash, which powers most web applications — as its main competitive advantage. That means Pressly will work on any mobile device with a web browser that runs HTML5 apps.
Pressly was founded in April, 2011, and has raised $800,000. The company is based in Toronto, Canada.
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