Spotify launches Party, professionally mixed playlists to suit the mood of any occasion

Spotify is launching a new library of playlists designed to help match the music at a party with the desired mood.

Spotify Party brings “professionally mixed” playlists into the fray, aimed at helping hosts select the right music for the occasion. These include “Reggaeton Riddims” and “Electro Blowout.”

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There’s also a little “mood tuner” that lets you slide to a different ambience, while “Play Queue” lets you add or remove specific songs from the existing mix.

The new playlists feature properly beat-matched tunes, which blends songs together and should offer a better alternative to the existing cross-fade functionality within Spotify.

Spotify has been upping the ante on its playlists of late — back in May it announced mixes that adjust to suit the tempo of runners. It later launched Discover Weekly, a robo-mixed playlist that surfaces new music based on your prior listening history.

With Spotify Party, the music-streaming giant is striving to appeal to a broader demographic — those who might not be music geeks or aficionados, but who want to have the “music situation” taken care of. While it already offers such a tool through Spotify Radio, which plays theme-based playlists, the addition of beatmixing makes it more suitable for a party situation.

The new Spotify Party features will be hitting Android and iOS from today.

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