Swrve, a product for A/B testing for web and mobile apps, pretty much lives at the corner of pretty design and profitable apps.
At MobileBeat 2012, which was all about mobile design, we took a few moments to chat with computer scientist and Swrve co-founder Hugh Reynolds about the intricacies of bringing direct-response tactics to well-designed mobile apps in a way that makes both designers and business-side folks happy.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":490061,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"mobile,","session":"D"}']We’ve got more video clips coming soon from MobileBeat, so stay tuned.
Swrve was a sponsor for MobileBeat 2012.
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