Yeah, yeah. So Apple unveiled a whole bunch of expensive stuff at its keynote this week and yada yada yada yada blah blah blah.

Here’s the only thing that matters: The middle finger emoji is finally coming to iOS 9. More than anything announced at this weeks’ Apple’s yackfest, the middle finger emoji has the potential to change all human communication as we know it.

20150910middlefinger

Personally, the list of people we plan to send this to on day one is darn near infinite. It allows for greater nuance and impact than the classic poop emoji ever did.

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The waiting has been torture. In fact, the MFE was approved almost 15 months ago, but for some reason, Apple held it back. We’re guessing Sir Jony Ive was personally hand-crafting the beveled-edges of this gorgeous, supple, remarkable emoji.

As such, we’re starting a completely unfounded rumor that Ive is working on a Special Collector’s Edition of the MFE with Mark Newsom and Bono that will be sold for $500,000 at the next RED auction.

 

 

 

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