Tinder Plus, the paid set of features from dating app blockbuster Tinder, is set to roll out in the U.S. in mid-March.
Tinder, which set the dating app stage on fire with its “swiping” interface and ease of signing up and getting started, announced back in October, and unveiled a couple of weeks later, that it was preparing premium features focused on travel and an undo button. At the time, Tinder said it would roll it out to all users by the end of 2014, though a spokesperson told VentureBeat via email that it’s still in only available in a few markets as a test, and that mid-March is the current goal for the U.S. rollout.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1654034,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"mobile,social,","session":"D"}']The undo button was created to help users when they’ve accidentally passed on a potential match and would like to swipe “yes” instead. Passport is the travel-focused feature, which Tinder paints as a way to get travel recommendations or to connect with people around the world, but really, we know it’s to spice up users’ travels.
Back in November, Tinder said it was running tests in seven markets, including Brazil, the U.K., and Germany, and that it would be priced between $1.99 and $19.99.
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Take a look below at the Tinder Plus promotional video in case you want to get pumped about what your money will soon go to:
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