Foursquare has teamed up with Visa and Mastercard to expand its check-in deals service that lets users earn better specials by using their credit cards.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":628427,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"social,","session":"C"}']The deal, which was first reported by AdAge, is quite similar to the one Foursquare struck with American Express back in June 2011. Just connect your Visa, Mastercard, or American Express credit card to your Foursquare accounts to earn specials at select locations. When you check-in at that place and use your connected credit card, you earn the special.
The technology that is actually enabling the new deals for Foursquare is First Data’s OfferWise, which simplifies the offer redemption process. That company makes it possible to use Visa and Mastercard for check-in deals, while American Express has its own setup with Foursquare.
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Foursquare also takes a cut of any transaction done with the program, so this could be a promising way to make the startup some cash. It also gives more Foursquare users more incentive to check in and see if there is a deal at the place they are shopping or eating at.
“This is going to be a pretty core part of our revenue model going forward,” Foursquare product manager Noah Weiss told AdAge.
The first deal will the expanded programs will run today at 8,000 Burger King locations in the United States. If you check in and use a connected Visa, Mastercard, or American Express card, you can get a $1 discount when you spend at least $10.
Check out what that deal looks like below.
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