GE, BMW, and even Martha Stewart aren’t above cuttin’ up a bit on All Hallows’ Eve.

Check out what the big brands served up to their Instagram followers to celebrate Halloween. It’s kind of adorable. Except when it’s totally awkward.

Who do you think got it right, and who fell flat? Let us know in the comments, and have a responsible, safe, punctual, thrifty, emotionally cautious, and thoroughly insured Halloween.

@generalelectric: “Happy #Halloween! We #3D printed this grumpy #pumpkin on a @Makerbot Replicator 2. Thanks to #maker Steve Campbell for uploading the model on Thingiverse. What are you printing for Halloween? #3Dprinting”
@gatorade: “Be their worst nightmare. #WinFromWithin”
@voguemagazine: “@pazwazle is a hoot in @katespadeny’s custom #Halloween mask. Tag @voguemagazine on Instagram to show us your own creation! Photographed by @oliviab33 | styled by @jordenbickham”
@bmw: “This is not a trick, this is a treat. The #BMW #LaserLights. Happy #Halloween.”
@victoriassecret: “Happy #Halloween! A little #costume inspo for tonight from of the 2012 #VSFashionShow.”
@ms_living: “Wishing you a purr-fect Halloween! #tbt #thecatsmeow”
@statebicycleco: “Congrats to @pentagonheart for winning the #statehalloween photo contest! Ride safe tonight!”
@gopro: “Photo of the Day! Most people go for tweets, GoPro athlete @MikeEscamilla and his friend @TravisFienhage have clearly opted for the trick. Happy Halloween everyone! #skydive #hotairballoon #halloween”
@whowhatwear: “Happy Halloween from the Who What Wear Headquarters!”
@wmagazine: “Inspired by this Steven Meisel photograph? @kjaynebecker explains how to get the look on wmag.com.”
@thombrowneny: “…happy halloween…”

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