Integrating with Zendesk will enable users to easily move a customer service-related tweet or status update to a ticketing and tracking system, Mark Holder, HootSuite’s director of integrations, told VentureBeat.
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The new integrations are a big step for the Vancouver-based company in two directions.
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Secondly, they’re the first integrations that are not third-party-created apps that operating solely within the flow of social messages inside HootSuite. Instead, they are plugins that take content from the stream of Facebook, Twitter, and Google+ messages inside HootSuite and deliver it to external, third-party applications.
In a statement Ryan Holmes, HootSuite’s chief executive, said that “with the addition of app plugins, we’re making it possible for our users to monitor their social media properties from the dashboard, then delegate messages for additional handling in external, third party applications.”
HootSuite is excited by the potential, Holder says, and these will soon be joined by more plugins that can take advantage of additional tie-ins with external applications. New apps would likely be in the areas of customer support, CRM, digital marketing, publishing, and content curation, the company said in a statement.
I asked Holder how many of those almost five million users he expected to start using the new integrations.
“What we’ve seen on all our integrations is that we get enormous pickup — 10-15 percent of new HootSuite users install apps within the first week, and I would probably expect 10-15 percent of our users to install these apps within the first week.”
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Some screenshots of the new integrations:
[vb_gallery id=”499955″]
And an explanatory video:
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Image credit: VLADGRIN/ShutterStock, Andre Blais/ShutterStock
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