Meet your new addiction: Pingram, a mashup of Pinterest & Instagram

Pinterest and Instagram are two of the hottest social media services running today, so imagine my head explosion when I came across Pingram, a site that mashes aspects of the two services together in one interface.

Pingram is a recently launched site by Italian developer and proclaimed ex-hacker Gennaro Varriale. The site essentially allows you browse your Instagram feed (and other popular Instagram photos) as if you were doing it on Pinterest.

“I made this project to share my Instagram photos with a design similar to Pinterest,” Varriale writes on the site’s About page. “So, I decided to give you the same opportunity.”

People seem to be crazy about viewing photos and products using the wide Pinterest layout, so much so that fashion and beauty site StyleCaster borrowed from it for its new design. The layout makes it easy to consume a lot of content quickly, but now with Pingram, you’ll be browsing Instagram.

Another cool thing the site lets you do is “pin” photos from Pingram users to your Pinterest profile. Unfortunately, if you are not a Pingram user and your Instagram photo shows up on Pingram, the pinned photo only shows up as a thumbnail when another Pinterest user pins it. It appears Varriale has chosen to disable the ability to pin non-Pingram users’ photos in the name of privacy, which is probably a smart move considering criticisms about copyright Pinterest has faced.

Ideally, if many Instagram users sign up for Pingram, they could see their work circulated much wider than it is now thanks to Pinterest. We’re sure the opportunity would be attractive to the many iPhone photographers out there.

We’ve contacted Varriale to ask him if he has further plans and ideas for the new site. Let us know in the comments below what you would like to see from Pingram and if you like the site.

Hat tip: The Next Web

Pingram screenshot: Pingram homepage