Robotgalaxy raises $5M to launch virtual world

Robotgalaxy, a retailer that lets kids build toy robots, is developing a virtual world where players can take those robots on science fiction adventures. The New York-based company has raised a second funding round of more than $5 million to launch the game, as well as for other expansion.

Right now, Robotgalaxy operates two physical stores — one in a mall in New Jersey, one in New York — where kids can assemble a customized robot from many different parts. Once you’ve built a robot you can even program its movements. The average toy costs between $27 and $80, and they’re supposed to help teach kids about science and robotics — if the “battle axe flexor” and the “bazooka flexor” don’t seem like realistic accoutrements for a robot, well, give reality a little time to catch up.

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The company says players will be able to bring their personalized robots into the virtual world, called Online Galaxy, then fight other robots and go on quests. Robotgalaxy also publishes a comic book featuring the robot characters.

Of course, bringing toys online isn’t exactly innovative — even Barbie dolls have their own virtual world. (Why was that the first one that came to my mind? I wish I knew.) And Robotgalaxy’s press release doesn’t offer any information about sales or traction. Still, I can imagine my 5-year-old self going crazy for the customizability.

The new investment comes from manufacturing partner Bachmann Industries and individual investors, according to VentureWire, at a $25 million post-money valuation. The company previously raised $7 million from the same backers.