The site is credited to a team of four developers who live in New York and Sydney. They call themselves Collector’s Edition, a new-breed entertainment company that seems to craft clever web sites and services. Previously, the group launched a site dedicated to explaining the meaning of the word “Mate” (a Down Under version of the seminal “dude” commercials).
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":409309,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"dev,offbeat,social,","session":"C"}']This product gives a whole new meaning to the term “data exhaust”.
“Obviously this is fairly tongue in cheek, but we’re reasonably pleased we monetized Twitter in a way that avoided advertising,” said founder David Gillespie (Are you listening Dick Costolo?). “We all have other jobs, though would obviously like to make it a full-time thing. As you saw, The Meaning Of Mate was the first thing CE did, now this. The direction is still settling, but I think there’s some kind of course to chart around just trying to entertain people. I don’t know where the revenue is, it may very well wind up needing to be funded by brands when the right project comes along. I can’t imagine Kleenex having put their name to Shitter though!”
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Update: This thing is spreading faster than Montezuma’s revenge. Prolific angel investor and StockTwits founder Howard Lindzon just declared he wants to invest, on Twitter.
When you really think about it, $35 is cheap for a product that’s nearly perfect performance art in its simultaneous embrace and mocking of our social-media obsessed world.
We caught wind of Shitter first through Tweetdeck, but the always spot on @CBM reached out to say The Next Web got the exclusive.
Photo credit: fredarmitage/Flickr
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