Twitter has added localized trends for 100 new cities, improving its capability to show people the buzziest news and hashtags being discussed on the information network in locations around the world. The new cities include Istanbul, Frankfurt, Guadalajara, Mexico, and Incheon, South Korea.
“With this update, we now surface the ‘most breaking’ news in more than 200 locations,” Twitter engineer Kostas Tsioutsiouliklis wrote in a blog post.
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Trends, formerly called “trending topics,” has changed in significance and purpose over the years. Today, the trends list factors less into the overall information network experience, but it still serves as an interesting indicator of what people are talking globally or more close to home.
The addition of trends in 100 more cities may also bring in a bit more dough. With Twitter’s Promoted Trends product, companies and marketers can pay to sponsor a term or hashtag and get it atop the Trends list. One hundred more cities means one hundred more markets where Twitter can sell these units and appeal to local advertisers who want to reach city-specific audiences.
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