Twitter has added localized trends for 100 new cities, improving its capability to show people the buzziest news and hashtags being discussed on the information network in locations around the world. The new cities include Istanbul, Frankfurt, Guadalajara, Mexico, and Incheon, South Korea.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":584871,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"social,","session":"D"}']“With this update, we now surface the ‘most breaking’ news in more than 200 locations,” Twitter engineer Kostas Tsioutsiouliklis wrote in a blog post.
AI Weekly
The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.
Included with VentureBeat Insider and VentureBeat VIP memberships.
Trends, formerly called “trending topics,” has changed in significance and purpose over the years. Today, the trends list factors less into the overall information network experience, but it still serves as an interesting indicator of what people are talking globally or more close to home.
The addition of trends in 100 more cities may also bring in a bit more dough. With Twitter’s Promoted Trends product, companies and marketers can pay to sponsor a term or hashtag and get it atop the Trends list. One hundred more cities means one hundred more markets where Twitter can sell these units and appeal to local advertisers who want to reach city-specific audiences.
Photo credit: Ilse, Flickr
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More