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The real reason for Google’s Alphabet announcement: Branding
Ingress developer Niantic Labs is no longer a Google company following Alphabet shakeup
Google search now shows cards with official software download links
Everything you need to know about Alphabet, Google’s new holding company
Google launches Cloud Dataflow, Cloud Pub/Sub out of preview
Google launches Android Experiments, a gallery for developers to showcase their unique open-source projects
Analysis
Nest may benefit more from Alphabet than any other company in the group, save Google
BMW looks at whether Google’s Alphabet infringes trademark rights
Google details how it cut Google Voice transcription error rates by 50%
iOS slips to 64% enterprise share in Q2 2015, Android hits 32%, and Windows stays flat at 4%
Google’s stock spikes 6% on news of Alphabet
Sundar Pichai becomes CEO of Google as Sergey Brin and Larry Page form a new company
Google cofounders Larry Page and Sergey Brin form Alphabet, a new umbrella company that includes Google
Google Hangouts for Android updated with Material Design, speed improvements, and less battery drain
Analysis