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As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for marketers of non-gaming apps.

Topic > Liftoff Mobile Heroes

How Zoosk uses creative testing to improve the science of mobile user acquisition
Partner Content

How Zoosk uses creative testing to improve the science of mobile user acquisition

VB Staff October 20, 2015 8:10 AM
4 key tactics to improve your mobile app conversion funnel
Partner Content

4 key tactics to improve your mobile app conversion funnel

VB Staff October 14, 2015 4:10 AM
Understanding the two-step approach to mobile user acquisition
Partner Content

Understanding the two-step approach to mobile user acquisition

VB Staff October 6, 2015 8:10 AM
7 ways to triumph with subscription-based apps
Partner Content

7 ways to triumph with subscription-based apps

VB Staff September 28, 2015 10:07 AM
‘Tis the season for m-commerce: Critical Q4 acquisition strategies for mobile marketers
Partner Content

‘Tis the season for m-commerce: Critical Q4 acquisition strategies for mobile marketers

VB Staff September 22, 2015 6:45 AM
Liftoff says many new app users rush to buy or register
Exclusive

Liftoff says many new app users rush to buy or register

Barry Levine July 8, 2015 12:05 PM
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