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Topic > mobile advertising
VB Live
Mobile advertising: Stop fraud and step up clicks (VB Live)
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Why creativity and automation aren’t mutually exclusive
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The future is mobile video: How advertising must adapt or die
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Digital advertising needs to put the user first
Guest
How mobile gaming has changed in the last 10 years
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The future of mobile video is looking up
Guest
Mobile games continue to spend big on TV advertising
Mobile ROI: How to achieve massive results with the ultimate marketing metric (VB Live)
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Rio 2016 has a lot to teach us about the future of mobile
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How brands are shaping the future of mobile advertising
Kiip raises $12 million to further its moments-based advertising platform
Facebook adds specific action-based bidding to its mobile app install ads
VB Live
The ultimate mobile game metric — and why this publishing powerhouse says you’re doing it all wrong (VB Live)
VB Live
Mobile ROI: How mobile app and game developers can achieve massive results (VB Live)
Google reports trillions of mobile searches per year, adds more location-based features to AdWords
Pinterest buys deep-linking startup URX
Guest
Ubisoft’s The Division spent more on ads than any other game in March
Maybe you won’t hate in-app ads so much if you could play them
VB Insight
Pyze launches out of stealth to give mobile app publishers powerful analytics and growth tools — for free
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Marketing on the move: The 6 principles of engaging mobile consumers
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It’s time to rethink how in-game ads work
VB Insight
Tapjoy partners with top ad mediation players to offer a complete mobile monetization suite
VB Insight
Research shows culture is the most critical attribute for mobile app marketers
VB Webinar
5 ways to boost user engagement 300% (webinar)
VB Webinar
The 300% lift solution: Boost user engagement for iron-clad loyalty (webinar)
VB Webinar
How to boost user engagement 300% (webinar)
VB Insight
Emarketer says display ads will eclipse paid search in 2016
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Gamemakers spent nearly $630M on TV ads in 2015
VB Insight
Digital advertising forecast for 2016: Brands cut back, agencies double down
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Hot mobile topics for 2016: esports, personalization, and Internet of Things
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Why mobile marketers and publishers can’t afford to ignore China
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How persona-based marketing will unlock the next level in mobile games
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5 hot app store tips and tricks for your holiday burst campaign
RNTS Media buys mobile ad network Heyzap for $45M
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Users disabling your app’s location? 4 ways you’re missing out
VB Insight
9 things you should know about the mobile marketing landscape — right now
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2016: The year mobile advertising graduates
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5 big predictions for 2016: Best apps will be more intuitive, boost ad relevance
