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Topic > mobile advertising
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3 things we learned about mobile advertising this summer
Mobile marketing platform Swrve raises $30M, acquires adaptiv.io
Kiip’s Wong: Mobile advertisers need to wrap more contextual data around ads
Advertising industry challenged to create ads that people don’t want to block
Facebook now makes 78 percent of its ad revenue on mobile
Why we’re stuck with display ads on our phones
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Native advertising’s giant leap into mobile
How Zoosk uses creative testing to improve the science of mobile user acquisition
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Legacy symptoms and bad habits: The end of the mobile advertising waterfall
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4 key tactics to improve your mobile app conversion funnel
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Cheetah’s global strategy pays off: Helping mobile-first businesses go global before their competitors
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Understanding the two-step approach to mobile user acquisition
Mobile ad tech company Fiksu lays off 25 in the U.S., closes foreign offices
Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers
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3 mobile marketing lessons brands should steal out of the gaming playbook
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5 steps to maximize mobile monetization in Q4
VB Webinar
Everything you knew about mobile marketing has changed (webinar)
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Xbox One dominated game industry TV ads with NFL integration
Guest
Mobile beats consoles for August TV ad spend
VB Webinar
The five fundamentals of killer mobile engagement (webinar)
Flipboard launches short silent Cinema Loop video ads
Guest
The dos & don’ts for in-game video advertising
Facebook kills proposed user data policy after game and app publishers panicked
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5 ways to accelerate app monetization with rewarded video
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3 native advertising myths — and why mobile app publishers should ignore them
Think the app vs. mobile web battle is over? Only in the U.S.
VB Webinar
Mobile Advertising: Who’s winning and how (webinar)
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4 critical mistakes that limit the impact of mobile on your whole business
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Conversions over clicks: How mobile app developers can drive results for advertisers
VB Webinar
Mobile Marketing Automation Pt V: The new customer engagement (webinar)
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Native ads are replacing banner ads on mobile — and here’s why
VB Webinar
Mobile Advertising: How to kill it in the mobile ad ecosystem (webinar)
VB Event
Using data to target effectively can boost mobile ad engagement as much as 50x
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Mobile ad tech takes center stage at Cannes Lions Festival
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Mobile video advertising viewability: Advertisers vs publishers vs ad networks?
VB Insight
Brands and mobile ads: The $25B opportunity waiting to be tapped (report)
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Cannes POV: It’s time to talk about that dumb mobile ad
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DialogTech now tells companies how many dollars an inbound call is worth
VB Insight