VB Live
Topic > mobile marketing
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Rethink your rewarded ad strategy
VB Live
Why Garmin gave creative a seat at the marketing table (VB Live)
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How personal tech giant Garmin turned data + creative into a 9.7x return on ad spend (VB Live)
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Masters of Mobile Data IV: How leveraging real-time data has become table stakes (VB Live)
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Turning data-driven creative into digital marketing success (VB Live)
Sponsored
New report shows marketers missing vast majority of mobile engagement opportunities
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4 omnichannel trends changing the state of retail marketing
Masters of mobile data: Learn to bend without breaking (VB Live)
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Masters of Mobile IV: Survival of the fittest data strategy (VB Live)
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3 tactical strategies to turn real-time mobile insights into action
VB Live
Masters of Mobile Data IV: From hype to reality in 2017 and beyond (VB Live)
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Are your mobile and app KPIs measuring up? (VB Live)
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How Staples grew its mobile influence by 3x (VB Live)
Analysis
Apple’s App Store search ads launch: 3 things you should know
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Why your mobile KPIs may be sending you down a rabbit hole (VB Live)
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Take it from Gilt and Zillow: It’s not the size of your user base, it’s how you use it (VB Live)
IDFA zeroing is almost upon us: What mobile marketers need to know
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Mobile gaming rules TV in the dog days of summer
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Partnership is the key to propelling an indie game dev to global success
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The 4 trends and technologies that will shape mobile game marketing
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A user’s perspective on in-game ads: What developers need to know
Shira Abel, ‘Footloose,’ and the problem of marketing debt – VB Engage
VB Live
Monetization: How GSN Games conquers the biggest challenge in free-to-play (VB Live)
Exclusive
Glispa launches Voltu, an influencer marketing platform for your app in emerging markets
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3 ways Pokémon Go can make players happy with push notifications
VB Live
Quality over quantity: How Zillow Group’s user acquisition strategy lands loyal app users (VB Live)
VB Live
Mobile user 30-minute series: Show me the monetization! (VB Live)
Kiip raises $12 million to further its moments-based advertising platform
Andrew Grill, full disclosure, and influencing the influencers – VB Engage
Exclusive
NewAer Kiosk launches to make proximity-aware displays available to all
Analysis of 10 billion mobile video ads shows what gets your app installed
VB Live
Competing with Candy Crush: How to win inventory and users that pay (VB Live)
VB Live
Get to know your audience intimately before you build a mobile-marketing plan (VB Live)
Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns
VB Live
Mobile user 30-minutes series: Acquisition strategies that pay (VB Live)
Exclusive
AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market
VB Live
How Easy Taxi beautifully integrates on- and off-line tactics to acquire 20 million users (VB Live)
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A better approach to app monetization
VB Live