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Topic > mobile marketing
VB Webinar
MMA showdown: the best Mobile Marketing Automation platforms and why you need them (webinar)
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Designing for Place: Appticipation for the TripAdvisor App
Mobile marketing has become a technical profession
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Always Be Testing: Why Groupon lives by this mantra
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The future of smartphones: A combination of sensors, machine learning and virtual reality
Mobile marketers struggle to attribute sales to specific content, devices
VB Event
PlayKids app shows massive success among kids — though parents can be tough guardians
5 Moneyballs of mobile marketing
Apple Pay could replace paper coupons with WalletAds, if Vibes has its way
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It’s never been better to be a marketer — if you embrace mobile and all its benefits
VB Event
Hilton proves that big, old companies can succeed at mobile
VB Insight
How 1 in-app message made $100,000
VB Event
Kik’s one-to-one ads connect with an audience eager to speak directly with brands
VB Event
Foundation Capital’s Garg lays out top 5 keys to mobile advertising in 2015
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Your customers are already mobile-first: Here’s how to convert them now
Mobile platform Tune (formerly HasOffers) sings right notes, lands $27M
You’re spending more time playing mobile games than ever before
Omnichannel on a budget: Tagga releases web-social-mobile-email-SMS marketing platform
App downloads soared in December — but so did marketing costs
VB Webinar
Mobile app analytics: What winning mobile developers use (webinar)
AppsFlyer lands $20M to help more developers wrangle their mobile apps
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LTV, not just CPI: Why mobile marketers need to move beyond cost per install
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10 facts and 1 manifesto to keep mobile app developers motivated in 2015
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Mobile marketing automation: 1.5% penetration now, could triple in 2015
Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers
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Mobile marketer Fetch adds tool to better connect paid ads with what users do
Kahuna launches RevIQ to save consumers from drowning in messages
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40- to 50-year-olds cost more to reach than millenials — and other mobile advertising surprises
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How Swrve is recasting itself as a mobile player in the marketing ecosystem
VB Insight
Mobile app developers: Here's an API for user acquisition
VB Insight
Why Twitter launched Fabric, in 5 devastating charts
VB Insight
Mobile marketing budgets jumping 36% this year — but tools are still lacking
Google Play downloads are 60% higher than on iOS App Store, but Apple still rules on revenue
Everyplay mobile gamer survey shows 1% of users account for 29% of spending
Mobile marketing automation leader Appboy scores $15M to increase app & game engagement
Iris Mobile helps brands message individual users with tailored conversations
Act-On goes mobile — and old-school — hooking in phone calls to marketing automation
4 reasons why marketers should love the iPhone 6 & iPhone 6 Plus
