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The digital revolution has transformed how marketers reach and engage customers, as well as the tools needed to be effective. In this series brought to you by Sailthru, we look at how to meet martech challenges head on, exploring cross-channel marketing, innovation, customer experience, email marketing and other topics essential to today’s marketers.
Topic > The Martech Challenge
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Facebook now lets advertisers send leads to Salesforce, Marketo, and other CRMs
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Sponsored
The challenges with legacy vendors and a case for believing in innovation
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Sponsored
Building a marketing tech stack that drives retention: What you really need to keep customers coming back
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Who can win in mobile app personalization — and who’s in the game?
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Sponsored
Customer-centricity: How the digital wars will be won
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Sponsored
The personalization curve: Just how far along is your brand?
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VB Insight
5 ways to unify customer identity so you can personalize marketing
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Campaigns are so yesterday — marketing today must focus on the customer experience
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VB Insight
18 clouds in 5 buckets: The 5 different kinds of marketing clouds
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