The digital revolution has transformed how marketers reach and engage customers, as well as the tools needed to be effective. In this series brought to you by Sailthru, we look at how to meet martech challenges head on, exploring cross-channel marketing, innovation, customer experience, email marketing and other topics essential to today’s marketers.
Topic > The Martech Challenge
Facebook now lets advertisers send leads to Salesforce, Marketo, and other CRMs
Partner Content
The challenges with legacy vendors and a case for believing in innovation
Partner Content
Building a marketing tech stack that drives retention: What you really need to keep customers coming back
Guest
Who can win in mobile app personalization — and who’s in the game?
Partner Content
Customer-centricity: How the digital wars will be won
Partner Content
The personalization curve: Just how far along is your brand?
VB Insight
5 ways to unify customer identity so you can personalize marketing
Campaigns are so yesterday — marketing today must focus on the customer experience
VB Insight
18 clouds in 5 buckets: The 5 different kinds of marketing clouds
Exclusive
